Sqwink Album Art Blog

Here’s a list of my top ten tips of avoiding logo design mistakes, both humorous and factual…

1. Don’t use Comic Sans for anything other than a logo for a comic book or clown reunion!
2. Don’t use bright yellow type for text.

3. Don’t use the ‘@’ symbol within a word, it just looks t@cky!
4. Don’t utilise the first letter of your logo text as the actual logo icon.
5. Don’t ignore letter t r a c k i n g
6. Don’t create a logo “Swoosh� icon - there are more of these than boomerangs in Australia!
7. Don’t design a logo that is illegible at smaller sizes.
8. Don’t create a logo that has highlights, shadows and bubble-effects just because it’s contemporary, there must be reason behind it.
9. Don’t ever design a logo in a bitmap format - it must be [initially] vector-based.
10. Finally, don’t try and stuff a ‘hidden arrow’ within your logo just because it worked for Fedex!

Article by Andrew Kelsall BA, Sqwink Design

Here’s a list of my top ten tips of avoiding logo design mistakes, both humorous and factual…

1. Don’t use Comic Sans for anything other than a logo for a comic book or clown reunion!
2. Don’t use bright yellow type for text.

3. Don’t use the ‘@’ symbol within a word, it just looks t@cky!
4. Don’t utilise the first letter of your logo text as the actual logo icon.
5. Don’t ignore letter t r a c k i n g
6. Don’t create a logo “Swoosh� icon - there are more of these than boomerangs in Australia!
7. Don’t design a logo that is illegible at smaller sizes.
8. Don’t create a logo that has highlights, shadows and bubble-effects just because it’s contemporary, there must be reason behind it.
9. Don’t ever design a logo in a bitmap format - it must be [initially] vector-based.
10. Finally, don’t try and stuff a ‘hidden arrow’ within your logo just because it worked for Fedex!

Article by Andrew Kelsall BA, Sqwink Design